Subject Orientation

Marketing - Customer Segments

Brief Description

'Customer is King' is an interactive on-line simulation game that will help you learn marketing concepts while you play a head of Equity Brokerage House. The game requires you to apply 'marketing mix' in a decision-making setting to achieve the objectives of your house - High Profit.


Level

Hard

Tournament

Easy

Human Players

1

Unlimited

1

Computer Players

1

0

1

Game Rounds

5

8

1

Charges

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