Subject Orientation Marketing - Customer Segments
Brief Description 'Customer is King' is an interactive on-line simulation game that will help you learn marketing concepts while you play a head of Equity Brokerage House. The game requires you to apply 'marketing mix' in a decision-making setting to achieve the objectives of your house - High Profit.
Level Hard Tournament Easy
Human Players 1 Unlimited 1
Computer Players 1 0 1
Game Rounds 5 5-8 1
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