| Subject Orientation | Marketing - Customer Segments |
| Brief Description | 'Customer is King' is an interactive on-line simulation game that will help you learn marketing concepts while you play a head of Equity Brokerage House. The game requires you to apply 'marketing mix' in a decision-making setting to achieve the objectives of your house - High Profit. |
| Level | Hard | Tournament | Easy |
| Human Players | 1 | Unlimited | 1 |
| Computer Players | 1 | 0 | 1 |
| Game Rounds | 5 | 5-8 | 1 |
| Charges | Contact Us for institutional orders. | FREE for Registered Users. Click here to Register. | |